I am a CD that loves great ideas. Ideas that make you see everything —even brands—from a different perspective. I don’t buy the notion that weak or wallpaper creative is necessary ever. I like new perspectives, new points of view and good ideas. As simple and as hard as that. Once in a while I am fortunate enough to meet my own expectations.
In 1998 I started my career in advertising in the US.
I joined Casanova Pendrill and for 5 years I worked with brands like CA Lottery, Energizer, XBOX, Southwestern Bell, General Mills, Nestle, Home Depot and many more. The highlight of those years was the launch of DirecTV Para Todos, we worked very closely with our client, and helped them beyond marketing and strategy. The work we developed for DirecTV was one of the first to receive international recognition in our market.
A few years later I decided to look for new challenges and in 2005 I joined Grupo Gallegos as Group Creative Director. I led teams that created successful campaigns for clients like Energizer, Comcast and California Milk Processor Board. The work has been recognized with prestigious awards such as: Cannes, CLIO, FIAP, San Sebastian, London Festival, Effies, el OJO de Iberoamérica, Advertising Age/AHAA Awards (Best of show in 2006 and 2007), National Addy Award, New York Festival and many more.
In 2008 I was elected President of Circulo Creativo (The National Association of Hispanic Creatives), a non-profit organization that champions and promotes creativity.
In 2010 I was ready for new challenges, I wanted to start producing work for brands that engage the consumers at a different level and also do away with language boundaries and expand our target audience as an agency. So I started leading the Content Division at Grupo Gallegos, a completely new and exciting chapter in my career. We produced music, games, books, web-shows, a magazine and documentaries for clients like CMPB, Fruit of the Loom, Valvoline, JCPenney, Autozone and Energizer. We are now developing a TV show.
Currently, I am Executive Creative Director, tasked with positioning the agency as a creative shop beyond the Hispanic Market.
I’m from Argentina with a Spaniard background. I have a Mexican wife with Jewish and Lebanese background. My kids, a mix of different cultures and religions were born here in the US.
I love to watch and play soccer; I also love to write. I am currently working on my second screenplay and on a book collection for kids.
-Bachelor of Arts, Communication, University of Buenos Aires, Argentina.
-Communications and Marketing - Instituto Tecnológico de Buenos Aires (Argentina).
-Production and Directing - Aquilea School (Argentina).
-Hyper Island Master Class.